I will not do that this year. The number one reason? Stress. Why should I be so pressured about reading? It's a hobby. I enjoy books. I should be able to take my time with them.
By this logic, I suppose I could just not do the Goodreads challenge at all - but, silly as it sounds, I always feel accomplished being able to say I finished it. I also like seeing what I read each year, and I'm not sure if Goodreads keeps track unless you participate in the challenge. (Correct me if I'm wrong about this!) And also, probably most ridiculous - I like having it on my profile. I like seeing that I completed several years' worth of challenges.
So, I'm doing things this way. I am keeping my challenge the same all year. After all, doesn't it also look cool when people read way more than they challenged themselves to? Why do I need to change the number from 75 to 100 when it will still say I read 100 books? And if I don't, I did not fail, because I hit 75!
Anyway, I am interested in whether or not you raise your challenges, or have done so in the past. Is it only me who gets super optimistic and ups it by 25 each time?
Also, what is your challenge this year? I'm going for 75!